Skip to Main Content

Marketing Research: APA

For Ms. Stubbs' class

Who & Why?

  • Who uses APA?
    •   Anyone engaged in scientific and/or business writing, including students!
  • Why APA?
    • APA was designed to "offer sound guidance for writing with simplicity, power, and concision. APA Style has been adapted by many disciplines and is used by writers around the world."
      • American Psychological Association, "Publication Manual," APA Style, http://apastyle.org/, (accessed 16 March 2012).

Publication Manual of the APA (American Psychological Association)

4200066-150

(Image of book cover. Book title is Publication Manual of the American Psychological Association, Sixth Edition. Image is hyperlinked to APA website.)

APA Basics Video