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Marketing Research: APA

For Ms. Stubbs' class

Who & Why?

  • Who uses APA?
    •   Anyone engaged in scientific and/or business writing, including students!
  • Why APA?
    • APA was designed to "offer sound guidance for writing with simplicity, power, and concision. APA Style has been adapted by many disciplines and is used by writers around the world."
      • American Psychological Association, "Publication Manual," APA Style,, (accessed 16 March 2012).

Publication Manual of the APA (American Psychological Association)


(Image of book cover. Book title is Publication Manual of the American Psychological Association, Sixth Edition. Image is hyperlinked to APA website.)

APA Basics Video