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Marketing Research: Resources from the Web

For Ms. Stubbs' class

Trendspotting

The Monthly Trend Briefings from trendwatching.com cover one topic or group of consumers each month e.g. "mass mingling" and "statusphere."

American Demographics is freely accessible for recent articles on consumer and demographic trends.

Many articles and reports are also available from the Population Reference Bureau. Topics include Employment, Income/Poverty, Race/Ethnicity, and Youth.

Some other publications of interest include:

Follow the Trendsspotting Blog for insights on Internet trends.

The Market Research Portal offers a small Library of Research Articles.

And you can browse the Research Brief postings from the Center for Media Research.

Research Centers

A good starting point is CensusScope, which is a portal to Census 2010 and 2000 data, charts, graphs and maps. Several other research centers do provide summaries of their findings on their websites:

Other websites that have collected together demographic and social statistics include:

Multicultural Marketing - General Resources

As part of Brookings Institution's State of Metropolitan America research program, here's a recent report: The New Metro Minority Map: Regional Shifts in Hispanics, Asians, and Blacks from Census 2010.

The U.S. Equal Employment Opportunity Commission (EEOC) has created the Census 2000 Special EEO File with tables for race and ethnic distributions for states, metropolitan areas, counties, and selected places in the United States.

The U.S. Census Bureau has also generated graphical representations of data e.g. Mapping Census 2000: The Geography of U.S. Diversity, which shows total population and population percentage change since 1990.

There is a range of Metropolitan Racial and Ethnic Change Reports and Data from the Lewis Mumford Center for Comparative Urban and Regional Research, University at Albany.

Nielsen has this brief summary: Optimism and Opportunity: A Multicultural Look at Women in the US with a link to the longer report (registration required).

The Multicultural Economy from the Selig Center at the University of Georgia highlights the buying power of different groups:

401(k) Plans in Living Color: A Study of 401(k) Savings Disparities Across Racial and Ethnic Groups is a study from Ariel Investments and Hewitt Associates.

Statistical Portrait of the Foreign-Born Population in the United States is based on Pew Hispanic Center tabulations of the Census Bureau's 2010 American Community Survey (ACS).

More socioeconomic statistics on The Foreign-Born Population are covered by the U.S. Census Bureau.

Estimates of business ownership by gender, ethnicity, race, and veteran status is available as part of the Survey of Business Owners (SBO) 2007.

The Minority Business Development Agency provides a repository of publications on demographic trends, industry trends, and the US economy.

A print compilation of data is Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans, and Whites from New Strategist Publications.

U.S. Federal Government Agencies

For population data from the U.S. Census 2010 (as well 2000), start with American FactFinder. There is also a link to the American Community Survey.

Other related tables from the U.S. Census Bureau include:

The U.S. Bureau of Labor Statistics periodically conducts the Consumer Expenditure Survey which provides information on consumers and their expenditures, as well as the American Time Use Survey. As a result of the Occupational Employment Survey, the BLS publishes the Metropolitan Area Occupational Employment and Wage Estimates. Other data sets are available from the Occupational Employment Statistics Home Page.

The Current Population Survey (CPS) is a monthly survey of about 50,000 households conducted by the Census Bureau for the Bureau of Labor Statistics. "Estimates obtained from the CPS include employment, unemployment, earnings, hours of work, and other indicators."

The U.S. Census Bureau conducts several other periodic surveys, including the following:

The Local Area Personal Income tables, derived from the U.S Bureau of Economic Analysis, Regional Accounts Data, provides over thirty years of historical information. Particularly useful are estimates of per capita personal income by county.

Some historical employment data is available from the HUD-sponsored State of the Cities Data Systems, along with demographic profiles for cities. Detailed Occupation Statistics based on the 2000 Census are also available from the U.S. Census Bureau.

The Administration on Aging has a growing collection of Data and Statistics with links to other government agencies and research centers.

The U.S. Equal Employment Opportunity Commission (EEOC) has created the Census 2000 Special EEO File with tables for race and ethnic distributions for states, metropolitan areas, counties, and selected places in the United States. More recent EEO Tabulation 2006-2010 are also available.

The U.S. Census Bureau has also generated graphical representations of data e.g. Mapping Census 2000: The Geography of U.S. Diversity, which shows total population and population percentage change since 1990.

Current socioeconomic statistics on various groups are covered by the U.S. Census Bureau: