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Marketing Research: Demographics & Psychographics

Archived Guide: Marketing Research Course--class project

Internet Resources

Definitions

Definition of PSYCHOGRAPHICS

market research or statistics classifying population groups according to psychological variables (as attitudes, values, or fears); also :  variables or trends identified through such research
 
Definition of DEMOGRAPAHIC

of or relating to the study of changes that occur in large groups of people over a period of time : of or relating to demography